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Discover how to integrate partnerships into your GTM strategy, align teams, and boost success through articles on partner networks, GTM, and sales.

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Hybrid Growth Models: Combining PLG with Partner-Led Strategies in B2B

In today's rapidly evolving B2B landscape, organizations are at a crossroads between product-led growth (PLG) and traditional partner-led...

The 33 Percent Rule in Lead Generation for B2B Growth

In today's competitive business landscape, finding the right balance in lead generation can make or break your company's growth...

Boost Your B2B Sales Strategy with Strong Partnerships (facts & numbers)

Navigating the complexities of b2b sales has never been more critical, especially as we glean insights from the latest b2b sales report...

How to...

Discover clear and concise answers to your complex partnership questions here.

#8. How Do Partnerships Compare to Other Marketing Tools in Delivering Results, Both Short and Long-Term?

Partnerships within a B2B partner ecosystem offer distinct advantages over other marketing tools by providing both short-term efficiency...

#5. What is the 33% Rule in Growth Strategy?

The "33% Rule" in Growth Strategy is a framework aimed at maintaining a balanced approach to client.acquisition and business growth.

#2. How Do B2B Partnerships Help Businesses Achieve Long-Term Goals on a Budget?

b2b partnerships are a powerful lever for businesses looking to achieve their long-term objectives without overstretching their budget.

#7. Why Partnerships Should Be Seen as Vital to a GTM Strategy, Not in Isolation?

Partnerships are crucial in a B2B partner ecosystem as they enhance a go-to-market (GTM) strategy by integrating seamlessly with overall...

#4. How Do Partnerships Boost Indirect Sales Revenue?

Channel partnerships can be a powerful strategy for boosting indirect sales revenue. They involve collaborating with other companies that...

#1. How Can a B2B Business Determine the Right Time to Pursue Partnerships?

The ideal timing for a B2B business to explore B2B partnerships depends on factors such as company growth, market position, and unique...

#6. How Do Partnerships Reduce Customer Acquisition Costs (CAC) and Boost Conversion Rates?

Partnerships are essential in B2B settings for reducing Customer Acquisition Costs (CAC) and boosting conversion rates through shared...

#3. How Do Partnerships Drive Market Expansion and Entry into New Territories?

Partnerships are a strategic and efficiency-driven approach to market expansion and entry into new territories.

#9. Why Do b2b Partnerships Often Seem So Complicated and Unclear?

b2b partnerships can indeed often appear complex and somewhat opaque for several reasons. Here, we explore why: Lack of Standardization:...

Glossary

Here you can learn partnerships terms. Try, it's fun!

Activation

Picture a dance party, but everyone's just standing around. Suddenly, the DJ drops a banging tune, and a few brave souls start to move. That's a bit like partnerships - the DJ is you, the dancers are your partners, and the music is the opportunities you provide. Activation is like the ultimate dance-off. It's not enough to just make your partners boogie for one song; you want them to keep dancing, keep the party alive, maybe even start a conga line. That's when they're 'active' - they've fully embraced the rhythm and soul of your business, closing deals and driving revenue.

Account mapping

Imagine a fantastic dinner party, and account mapping is the host. This smart host mixes all the guests' favourite foods, allergies, and diet plans in a blender (Don't worry, not literally!) to create a personalized menu. By doing this, they ensure everyone gets what they want. Now, replace the dinner party with your business, and the guests with your customers and partners. The personalized menu becomes a nifty tool called the CRM. It collects all valuable information, shakes it, and serves it in an easy-to-understand format. It's all about understanding your partnerships better and making everyone feel at home in your business ecosystem.

Activation rate

Imagine partnerships like parties. The activation rate is basically the party-goers that bring the life to the party- they dance, they laugh, they mix & mingle. In a partner program, it's a bit like that - it's the percentage of partners who do more than just show up. They do a jig (make a sale), share a joke (make a referral), or light up the room (generate revenue). It's a way to measure those doing more than just wear the party hat, those who are truly part of your party! To pump up the party, we use exciting tricks to inspire them - that's boosting your activation rate!