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Articles

Building a Strong Partner Network: A Guide for Tech Companies

Introduction In the competitive world of tech, building a strong partner network can be a game-changer. Whether you're a startup or a...

Articles

How to Understand and Boost Your Partner Pipeline for Business Growth

What is a Partner Pipeline? The term "partner pipeline" is currently understood in two distinct ways: A pipeline of potential partners...

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#1. When is the Right Time for b2b Business to Pursue Strategic Partnerships?

The ideal timing for a b2b business to explore strategic partnerships hinges on factors linked to the company's growth, market position,...

#4. How Partnerships Can Boost Indirect Sales Revenue?

Channel partnerships can be a powerful strategy for boosting indirect sales revenue. They involve collaborating with other companies that...

#7. Why Partnerships Should Be Seen as Vital to a Marketing Strategy, Not in Isolation?

Partnerships have the potential to significantly bolster a marketing strategy, offering numerous benefits that can lead to the overall...

#2. How Do Strategic b2b Partnerships Help Businesses Achieve Long-Term Goals on a Budget?

b2b partnerships are a powerful lever for businesses looking to achieve their long-term objectives without overstretching their budget.

#5. What is the 33% Rule in Growth Strategy?

The "33% Rule" in Growth Strategy is a framework aimed at maintaining a balanced approach to client.acquisition and business growth.

#8. How Do Partnerships Compare to Other Marketing Tools in Delivering Results, Both Short and Long-Term?

Partnerships, when compared to other marketing tools, can deliver distinct results in terms of short-term and long-term effectiveness....

#3. How Partnerships Drive Market Expansion and Entry into New Territories?

Partnerships are a strategic and efficiency-driven approach to market expansion and entry into new territories.

#6. How Partnerships Reduce Customer Acquisition Costs (CAC) and Boost Conversion Rates

Partnerships play a pivotal role in optimizing marketing strategies and effectively reducing Customer Acquisition Costs (CAC) while...

#9. Why Do b2b Partnerships Often Seem So Complicated and Unclear?

b2b partnerships can indeed often appear complex and somewhat opaque for several reasons. Here, we explore why: Lack of Standardization:...

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We'll keep you updated with the news in marketing, partnerships and business development. No need to surf through tens of resources.

glossary.

Here you can learn partnerships terms. Try, it's fun!

Activation

Picture a dance party, but everyone's just standing around. Suddenly, the DJ drops a banging tune, and a few brave souls start to move. That's a bit like partnerships - the DJ is you, the dancers are your partners, and the music is the opportunities you provide. Activation is like the ultimate dance-off. It's not enough to just make your partners boogie for one song; you want them to keep dancing, keep the party alive, maybe even start a conga line. That's when they're 'active' - they've fully embraced the rhythm and soul of your business, closing deals and driving revenue.

Account mapping

Imagine a fantastic dinner party, and account mapping is the host. This smart host mixes all the guests' favourite foods, allergies, and diet plans in a blender (Don't worry, not literally!) to create a personalized menu. By doing this, they ensure everyone gets what they want. Now, replace the dinner party with your business, and the guests with your customers and partners. The personalized menu becomes a nifty tool called the CRM. It collects all valuable information, shakes it, and serves it in an easy-to-understand format. It's all about understanding your partnerships better and making everyone feel at home in your business ecosystem.

Activation rate

Imagine partnerships like parties. The activation rate is basically the party-goers that bring the life to the party- they dance, they laugh, they mix & mingle. In a partner program, it's a bit like that - it's the percentage of partners who do more than just show up. They do a jig (make a sale), share a joke (make a referral), or light up the room (generate revenue). It's a way to measure those doing more than just wear the party hat, those who are truly part of your party! To pump up the party, we use exciting tricks to inspire them - that's boosting your activation rate!

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We'll keep you updated with the news in marketing, partnerships and business development. No need to surf through tens of resources.