Managed Service Provider (MSP)

A Managed Service Provider (MSP) is a company that delivers ongoing services like IT management, cloud solutions, cybersecurity, and technical support to other businesses.

 

In B2B partnerships, MSPs often act as channel partners by offering, integrating, and managing technology solutions alongside their own services.

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Strong MSP partnerships can help vendors expand faster by tapping into an existing client base and trusted advisor relationships. If you're building a partner ecosystem, knowing how MSPs fit into partner programs and co-selling strategies can make your outreach and recruitment much more effective.

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Want to learn more? Explore related terms like Channel Partner, Co-marketing, and Co-selling to see how MSPs boost ecosystem-led growth.

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