Learning Hub

Co-Selling

Co-selling is when two companies work together to sell their solutions into the same account.

Each partner brings their own product, relationship, or expertise to the deal, but they team up to increase the chances of winning. It’s about combining forces to offer more value and build trust with the buyer.

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Co-selling usually starts with account mapping, where both sides identify overlapping prospects and customers. When done well, co-selling creates faster sales cycles, stronger deals, and a clear reason for the partnership to exist.