Woolsocks AG, the brainchild of the Dutch creators behind DEGIRO, has taken a significant step in its European expansion by acquiring the loyalty app OK. This follows their recent acquisition of Data & Insights company Hiiper, further solidifying Woolsocks as a premier financial super-app. The move integrates OK's features into Woolsocks, enhancing money management and saving tools for over 5 million users across seven European countries. Users will benefit from managing loyalty and gift cards from retailers like IKEA and MediaMarkt within the app, while brands gain access to advanced data insights through open banking technology for more effective marketing campaigns.
Woolsocks CEO Carlos Valenzuela emphasizes that this acquisition will maximize savings and marketing efficiency, providing retailers with a powerful data-driven marketing channel. By offering real-time campaign measurement across various media, Woolsocks enables brands to refine marketing strategies, optimize promotions, and allocate budgets efficiently.
Source: Business Insider
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