Microsoft launches Bing Generative Search to compete with Google's AI search

Microsoft has officially launched Bing Generative Search, an AI-powered search feature designed to compete with Google's similar technology. Initially piloted in July, the feature is now rolling out to all U.S. users. It aggregates information from various sources to provide summarized answers to search queries, such as explaining the history and examples of "spaghetti westerns." Users can trigger Bing Generative Search by searching "Bing Generative Search" or for informational queries.

While Microsoft claims the feature offers more reliable results by understanding user intent and dynamically matching content, concerns remain. AI-generated search results have previously gone wrong, and studies indicate they could cannibalize traffic from original sources. Despite Microsoft's promises to monitor its impact on publisher traffic, no new data was provided. Google's dominant 81.95% market share in global search still overshadows Bing's 10.51%.

Source: TechCrunch