Instagram's video quality is influenced by a video's popularity, as revealed by Adam Mosseri, the Meta executive overseeing Instagram and Threads. Mosseri mentioned that more popular videos are shown in higher quality, while those with fewer views are displayed at lower quality. This approach isn't entirely new; last year, Meta disclosed using different encoding based on video popularity. In response to a recent discussion on Threads, Mosseri clarified that these processes occur on an aggregate level, not affecting individual viewer engagement. He explained that Instagram leans towards higher quality encoding for creators who generate more views, using a sliding scale rather than a binary threshold.
While some users argued this system favors popular creators, Mosseri argued that quality shifts are minimal and don't significantly impact viewer interaction, which depends more on video content. Quality, he noted, is more critical to the original creator than the audience.
Source: TechCrunch
Comments