On April 1, Duolingo unveiled "Duolingo on Ice," a humorous April Fools’ Day prank that captured the imagination of millions worldwide. The campaign, conceived as the world's first multilingual musical ice show, featured the company's mascot, Duo the owl, in a series of performances that were more sleep-inducing than spectacular.
Despite the initial excitement, fans quickly realized it was a jest when they saw teasers and advertisements filled with exaggerated and comical elements, including songs titled “Spanish or Vanish” and dramatic scenes of audience members. Directed by Jason Woliner and filmed in Toronto, the parody perfectly balanced reality with humor, further enhanced by a fictional collaboration with SeatGeek for ticket sales.
This creative endeavor garnered over 27 million views on TikTok, 17 million on Instagram, and 1.6 million on YouTube, showcasing Duolingo's innovative approach to engaging with audiences beyond traditional language learning methods.
Source: Campaign
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