Cisco trust channel partners for AI and collaboration success

Cisco has been integrating AI into its collaboration solutions since 2020, starting with noise cancellation features. At Cisco Live 2024, VP Kristyn Hogan highlighted the company's focus on enhancing customer and employee experiences through AI in contact centers and hybrid work environments. Cisco's AI-driven tools, like the Webex AI Assistant, offer automation across the collaboration portfolio, presenting new revenue opportunities for channel partners.

Unlike competitors, Cisco includes AI in every plan without extra charges, making it a simpler and more attractive option for customers. The company is investing in cloud migration and incentivizing partners to drive this transition, aiming to capture millions of renewals in the coming months. This strategy positions Cisco as a leader in AI integration, despite growing competition from Avaya and other vendors.

Source: Channel Futures