Cashflows has integrated Mastercard's Click to Pay, a secure and efficient online payment system, into its diverse payment options, including Apple Pay, Google Pay, and PayPal. This addition aims to minimize checkout friction, maximizing sales opportunities for merchants. Click to Pay offers a streamlined guest checkout process across devices by eliminating the need for manual card entry and the memorization of multiple passwords. It stores all payment cards securely in one profile, enhancing convenience for consumers and reducing cart abandonment rates due to lengthy checkout processes.
Enhanced security measures, such as intelligent authentication and tokenization, protect sensitive information during transactions, addressing consumer concerns about the safety of online payments. Cashflows’ Chief Growth Officer, Paul Clarke, emphasizes their commitment to streamlining payments, while Suren Nawalkar, Mastercard’s Senior VP for Business Development, UK and Ireland, highlights the convenience of Click to Pay for users who favor guest checkouts. This initiative aims to foster growth and provide businesses with efficient payment solutions.
Source: Finextra
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