A recent panel discussion with Canva and Deloitte examined how AI and visual communication are reshaping enterprise operations. Key takeaways include the critical role of visual communication in cutting through digital noise and enhancing team engagement, and that AI-driven content creation is improving efficiency and quality. Despite this, many enterprises are only beginning to explore AI's full potential.
Generative AI offers vast opportunities for scaling content creation, from marketing materials to sales pitches, transforming single assets into multiple formats. However, businesses face the challenge of managing limited budgets while increasing content output. Tools like Magic Studio help by simplifying complex tasks and boosting creativity, as shown by its 7 billion uses.
The discussion highlighted the importance of design skills across all roles, emphasizing the need for human capabilities to unlock AI's potential. Organizations must evolve their structures to integrate human skills with technology, fostering creativity and productivity. Access to comprehensive visual communication platforms like Canva is essential for staying competitive and meeting consumer expectations.
Source: Canva
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