Amazon partners with TikTok and Pinterest for in-app shopping integration

Amazon has partnered with TikTok to enable users to purchase products directly from ads within their feeds, similar to its collaborations with Meta platforms. This partnership allows TikTok users to link their accounts with Amazon, using stored payment and shipping information for seamless transactions. Additionally, Pinterest continues to use Amazon to manage excess ad inventory. Users can now see real-time Amazon product information including pricing, Prime eligibility, and delivery estimates on TikTok.

Amazon aims to leverage TikTok's viral content to boost social commerce, while brands can track ad effectiveness and build influencer networks. The integration enhances user experience by simplifying the shopping process, highlighting the growing trend of merging social media with e-commerce.

Source: The Keyword