Adobe launches video generation for Firefly AI platform

Adobe has introduced new video generation capabilities for its Firefly AI platform, coinciding with the Adobe MAX event. Users can now test Firefly's video generator on Adobe’s website, where they can experiment with text-to-video and image-to-video models, each generating up to five seconds of content. Additionally, the Premiere Pro beta app offers the Generative Extend feature, enabling users to extend video clips by up to two seconds, enhancing scenes with continued motion and audio.

Firefly's AI can create both animated and photo-realistic media, with settings to adjust camera movements and angles. The Generative Extend feature has been noted for its practicality and superior results compared to the text-to-video model. Adobe emphasizes AI editing features to enhance user workflows rather than solely generating new content. Firefly's developments aim to aid creatives, offering new tools while maintaining safe media creation standards and promoting increased demand for creative work.

Source: TechCrunch