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Partner Ecosystem Trends Overview: 2019-2024

Did you know that partners generate an average of 30% of revenue once a partner program is established? Or that leads from partners reduce Customer Acquisition Costs (CAC), as confirmed by 72% of companies?


We've prepared a report "Partner Ecosystem Trends: 2019-2024" to inform b2b tech startups and scaleups about the importance of building partner networks. Here are some key findings. To explore in greater detail, download the full report.

  • Revenue Boost: Partners contribute around 30% of overall revenue, underscoring their significant impact on business growth and sustainability. By leveraging the right partnerships, you can unlock new revenue streams and expand your market presence.

  • CAC Reduction: A staggering 72% of companies have confirmed a reduction in Customer Acquisition Cost (CAC) through effective partnership strategies. This not only enhances profitability but also allows for more efficient allocation of resources.

  • Industry Insight: An impressive 95% of marketing leaders view partnerships as crucial for success in 2024. Understanding the evolving landscape of partnerships can provide a competitive edge and position your company as a leader in the market.

  • Top Performers: Channel partners are highlighted as the most lucrative, generating the most revenue according to 38% of surveyed companies. Identifying and nurturing these top-performing relationships can be a game-changer for your business.

Our detailed analysis is backed by data from over 10 reports, 50 online polls and insights from 200+ C-level executives, ensuring a broad and reliable foundation for our findings. This report also features contributions from top industry leaders like HubSpot, Forrester, and Deloitte, offering a well-rounded perspective on the trends shaping the future of business partnerships.


Don’t miss out on these valuable insights that could transform your approach to partnerships.


Download the full report now and take your partnership strategy to the next level, ensuring sustained growth and competitive advantage in a rapidly changing business environment!

Download full report Partner Ecosystem Trends: 2019-2024

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