Partner Recruitment

Partner recruitment is the process of identifying, attracting, and enrolling qualified B2B partners into your partner program.

Define your Ideal Partner Profile (IPP), list your program on a partner programs hub like PARTNER2B, and use targeted marketing and outreach.

Tools such as AI Partner Fit Score™, CRMs, partner directories, and recruitment-focused marketing automation help streamline the process.

Partner recruitment focuses on building long-term collaboration with other B2B companies, while customer acquisition is transactional.

Partner managers often assist in vetting, onboarding, and activating new B2B partners after they’ve expressed interest or applied.

Misalignment of goals, unclear value propositions, and lack of visibility are common hurdles when trying to attract quality B2B partners.