Independent Software Vendor (ISV)

An Independent Software Vendor (ISV) is a company that builds and sells software products, usually designed to integrate or extend another platform.

 

In the B2B world, ISVs are often key players in partner ecosystems because they bring functionality and innovation that can create joint value.

​

ISVs typically form technology partnerships to offer co-branded solutions, build integrations, and even co-sell into overlapping accounts. A strong ISV strategy can be a major driver of ecosystem-led growth.