Alliance

​Alliance is a collaborative relationship between businesses formed to achieve shared objectives such as product development, marketing, and expanding market reach.

These B2B partnerships can vary in structure, some involve creating a joint venture where a new entity is formed, while others are built on equity investments or operate as non-equity alliances that leverage shared resources without exchanging ownership stakes.

By pooling skills and resources, alliances help companies mitigate risks, drive innovation, and tap into new markets, thereby enhancing competitive strength.