Upselling

Upselling is a sales tactic that encourages customers to opt for a higher-tier product or service over their initial selection.

This strategy is widely used in both consumer and business sales, particularly within B2B, where customers may be persuaded to choose longer subscriptions or premium packages with enhanced features.

In partnership-driven environments, upselling becomes a collaborative effort, as ecosystem partners can work together to promote and deliver superior value offerings, increasing overall revenue per customer.