Partner Manager

A partner manager oversees relationships with B2B partners, such as resellers, integrators, or tech partners, to ensure alignment, enablement, and revenue growth.

They need strong communication, strategic thinking, cross-functional coordination, and a deep understanding of B2B partner ecosystems and sales cycles.

A partner manager focuses on enabling and growing long-term relationships with B2B partners, while a sales rep typically focuses on direct customer acquisition.

They use partner relationship management (PRM) tools, partner portals, CRMs, enablement platforms, and collaboration tools like Slack or Notion.

Not necessarily. High-performing or strategic partners may require one-on-one support, while others can be managed at scale through automation and tiered resources.

They play a key role in onboarding, early activation, and ongoing engagement, turning newly recruited B2B partners into loyal, high-performing advocates.