Cross-Selling

Cross-selling is the strategy of offering complementary products or services from a partner alongside your own.

 

In B2B, cross-selling through partners helps you add more value without building everything yourself. It’s about solving a bigger piece of the customer’s problem.

​

Many technology partners rely on cross-selling to increase customer stickiness and deal size. When done well, it creates a win-win for your customer and your partner, without competing on price.