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Affiliate Partnerships
Affiliate partnerships are performance-based relationships where partners promote your product and earn a reward, usually a commission, for every lead or sale they drive.
Affiliates don’t handle the sales process themselves. Instead, they drive traffic or leads, and you take it from there. It’s a low-lift, high-scale way to expand reach, especially in the early stages of growth.
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Affiliate partnerships are often confused with referral partners, but the difference lies in structure. While referrals are usually more relationship-based and targeted, affiliate partners rely on content, tracking links, and automation to deliver results at scale.
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