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Hojas de trucos para fortalecer sus asociaciones B2B

Consejos prácticos para construir, gestionar y hacer crecer su ecosistema de socios.

Ultimate Partner Types Cheat Sheet

Quickly compare partner types, roles, and incentives to understand where each fits in your ecosystem and GTM plan.

33% Rule in Lead Generation

A simple mental model to balance owned, earned, and partner-generated leads for scalable, diversified pipeline growth.

Co-Marketing Tactics That Actually Work in B2B

Cut ad spend and boost trust by co-creating and sharing content with partners across aligned channels and audiences.

Partner Pipeline: How to Build and Manage It

Structure your partner funnel from outreach to activation with a step-by-step flow for consistent pipeline health.

Building Partnerships with Limited Resources

Tips and tactics to start building valuable partnerships even if your team, time, or budget is tight.

How to Build a B2B Brand That Attracts Partners

Stand out and earn trust by shaping a clear brand, sharing insights, and showing value to potential partners.

Identify the Right Partner Type

Match goals to the right partner type using this clear breakdown of ideal use cases, strengths, and risks.

Partner Readiness Assessment

Evaluate if your company is truly ready for partnerships with a clear checklist across product, process, and people.

Product-Led Growth + Ecosystem-Led Growth

Learn how to combine PLG and ecosystem strategies to scale faster with built-in credibility and extended reach.

Partnerships Facts Every Founder Needs to Know

Get key facts and figures every founder should understand before investing in partner-led GTM or ecosystem strategies.

How Partnerships Fit Into Your GTM Strategy

See how partnerships strengthen your GTM motion by lowering CAC, speeding sales, and opening new market opportunities.

The Full B2B Partnership Journey

Follow a step-by-step path from setting your partnership vision to scaling a successful ecosystem with the right partners.

Descubra más de lo que
Te importa

Crecer

I want to find the right B2B partners for growth

Promover

Quiero promover mi programa de socios de manera efectiva

Construir

Necesito una consulta 1:1 para maximizar mi éxito con PARTNER 2 B

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