In an innovative move poised to transform the retail media landscape, Zitcha and US-based Venvee have announced a groundbreaking partnership aimed at enhancing in-store retail media networks. This collaboration marks the first of its kind, offering a comprehensive solution that enables retailers and brand advertisers to launch more precise, effective, and measurable advertising campaigns.
Leveraging Venvee's spatial AI technology, the partnership promises to provide unprecedented insights into consumer behavior within the retail environment, thereby empowering advertisers with data to fine-tune their digital advertising investments.
With the global omnichannel retail media value projected to hit US$60 billion by the end of 2024, and in-store sales constituting 90% of worldwide sales, this alliance between Zitcha and Venvee stands as a significant development for in-store advertising effectiveness and evaluation.
Source: Mumbrella
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