Zappi announced partnership with Woxi to enhance consumer insights

Zappi announced its partnership with Woxi, integrating Woxi's predictive analytics platform into Zappi’s agile market research ecosystem. This collaboration aims to enhance consumer insights and real-time sales predictions, bridging the gap between consumer feedback and sales impact throughout product development stages. By leveraging Zappi’s extensive consumer dataset and AI-driven technology alongside Woxi’s sales forecasting capabilities, brands like PepsiCo and McDonald’s can achieve higher success rates in innovation.

This partnership underscores the commitment of both companies to place consumers at the center of strategic decision-making, driving more effective and consumer-centric product innovations.

Source: Zappi