top of page

YouTube and LinkedIn expand into gaming to captivate users

YouTube and LinkedIn expand into gaming to captivate users

In recent years, media companies have started integrating gaming into their platforms to retain user engagement. The global gaming market, valued at around $221 billion, presents a lucrative opportunity for these companies.

YouTube now offers "Playables," a collection of over 75 minigames, including popular titles like Angry Birds Showdown and Cut the Rope. Previously exclusive to Premium subscribers, these games are now free for all users on desktop, Android, and iOS devices.

LinkedIn has also ventured into gaming, launching three games aimed at fostering connections among users. These include Queens (a Sudoku-style game), Crossclimb (a trivia game), and Pinpoint (similar to the New York Times' Connections game). The games can be played once a day with first-degree connections to encourage professional networking through casual play.

Source: TechCrunch

3 views0 comments


Download full report Partner Ecosystem Trends: 2019-2024

Download now

bottom of page