In a 1985 speech, Steve Jobs shared his vision of a future where computers would harness the intellectual power of history’s greatest minds. Fast forward to WWDC 2024, and Apple rolled out new AI features that bring this vision closer to reality. Branded as "Apple Intelligence," these updates span across iPhones, MacBooks, Apple Watches, and software like Siri and VisionPro. The company also announced a partnership with OpenAI to integrate ChatGPT into its operating systems, potentially revolutionizing user interactions with generative AI.
Analysts believe these advancements could enhance customer experiences and voice AI interfaces, although it's still uncertain who will benefit most—Apple, OpenAI, or the end consumers. Despite this progress, experts caution that consumer-facing brands, including Apple, have yet to fully unlock the potential of generative AI.
Source: Digiday
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