Stagwell (NASDAQ: STGW) and Anzu have formed a strategic partnership aimed at transforming in-game advertising, leveraging Anzu’s advanced platform to reach over 3.3 billion gamers worldwide. This collaboration will introduce innovative ad formats and bespoke in-game experiences that seamlessly blend with gameplay. Supported by major investors like Sony Innovation Fund and NBCUniversal, Anzu has successfully run campaigns for top brands such as Samsung and PepsiCo.
Stagwell, known for its immersive marketing for brands like Blizzard Entertainment, will integrate Anzu's technology across its network of 70+ agencies, starting with Code and Theory. The partnership aims to meet consumer demand for authentic, immersive ad experiences, positioning gaming as a multi-billion-dollar ad medium.
Source: Stagwell
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