NinjaOne has unveiled its first formal channel program, NinjaOne Now, as part of its strategy to expand growth and enhance cybersecurity efforts through partners, including value-added resellers (VARs). According to Channel Chief Joe Lohmeier, the new program aims to prioritize partner advancement by offering incentives for selling a broader range of products. The initiative comes over a year after Lohmeier joined NinjaOne and follows the company’s rebranding from NinjaRMM in 2021. The NinjaOne platform now includes endpoint security, patch management, and data protection.
The program, which features a new partner portal, deal registration, and training benefits, also ensures equal margin incentives for renewal opportunities and new business. This launch follows NinjaOne's recent $231.5 million funding round, achieving a valuation of $1.9
billion.
Source: CRN
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