Multilocal, a programmatic specialist, announces its partnership with Onetag, an AI-powered curation platform, to integrate Onetag DealCurate into its services, enhancing access to premium publisher inventory for clients globally.
Onetag's platform optimizes programmatic advertising by using impression-level traffic shaping to remove low-quality media, offering operational efficiency and advanced contextual targeting through its proprietary semantic engine.
This global partnership between Multilocal and Onetag, focusing on key markets such as the UK, Europe, and the US, underscores the growing significance of curation in the programmatic ecosystem, aiming to improve digital advertising quality and effectiveness.
Source: Exchangewire
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