Meta tests feature to share Instagram Reels on Threads

Meta is enhancing its Threads platform by testing a feature that allows users to share Instagram Reels directly within Threads. Discovered by app researcher Alessandro Paluzzi, the new feature appears in the compose box, offering a grid view of the user's Instagram posts and Reels for easy selection and posting on Threads. This innovation aims to simplify the process for users who already cross-post content to boost engagement and follower growth. Additionally, this development builds on Meta's earlier efforts, such as testing automatic cross-posting from Instagram to Threads and displaying Threads content as carousels on both Facebook and Instagram.

These integrations are intended to leverage Meta’s vast network effects to bolster Threads' user base and engagement. However, Meta has also addressed user privacy concerns by introducing an opt-out feature for those who do not wish their Threads posts to be recommended on Facebook and Instagram. This move underscores Meta's strategy of interconnecting its platforms to foster a seamless sharing experience while accommodating user preferences.

Source: TechCrunch