LEGO and Nike announce multi-year partnership

The LEGO Group and NIKE have announced a multi-year partnership aimed at promoting creative play and physical activity among children and families globally. This collaboration will combine the creativity of LEGO bricks with Nike's "Just Do It" spirit, offering co-branded products, content, and experiences starting next year. Both brands emphasize the importance of play in children's development, citing studies showing limited playtime and insufficient physical activity among kids.

The partnership aims to inspire, engage, and empower children, encouraging them to blend creativity and sport. Key highlights include the designation of June 11th as International Day of Play, a resolution backed by both companies and the United Nations. Special digital animations have been released to highlight this initiative, featuring iconic elements from both brands.

Source: LEGO