HP revealed significant updates to its Amplify Partner Program at the Amplify Partner Conference, introducing a simpler two-track structure effective May 1. The new tracks, named Synergy and Power, will feature additional distinctions for top-performing partners, namely Power Elite and Global Power Elite, to honor their substantial contributions in terms of revenue and capabilities.
In alignment with its focus on growth, HP announced the Amplify Growth Plays program, designed to incentivize partners through tailored benefits targeting incremental profitability. This initiative will encompass categories such as digital services, video collaboration, and active care services, alongside a new AI data science Growth Play.
Furthermore, HP disclosed plans for a role-based AI partner training and certification program, the Future Ready AI Master Class, set to launch simultaneously. This program, developed in collaboration with Nvidia, aims to prepare partners for advising customers on AI solutions.
Lastly, HP is expanding its Amplify Impact initiative to distribution partners across nearly 50 countries to underline the importance of sustainability. Through these comprehensive enhancements, HP aims to empower partners, fostering long-term growth and driving impacts in sustainability efforts.
Source: Channel Daily News
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