Google enhances Shopping tab with AI for personalized product recommendations

Google is enhancing its Shopping tab by integrating generative AI to offer personalized shopping experiences. This update introduces AI-powered briefs that provide key considerations tailored to specific search queries, such as "men’s winter jacket for Seattle." These briefs highlight important factors like water resistance and insulation suited to particular climates. Google acknowledges the experimental nature of these briefs and notes potential inaccuracies. Alongside AI briefs, users will receive curated product recommendations, each accompanied by a brief rationale, such as a parka's recycled nylon shell suitable for subzero temperatures.

The update includes categories like "Synthetic insulated winter jackets" and allows filter-based searches for more specific results. Additionally, a new personalized shopping feed surfaces products and videos based on user preferences, featuring items like Chelsea boots and hiking jackets.

This scrollable design, similar to TikTok's approach, aims to continuously engage users. Google's Shopping Graph, integrated with Gemini models, powers this transformation, with features set to roll out in the U.S. soon.

Source: TechCrunch