First-id partners with Webedia to revolutionize digital media advertising

First-id, a pioneering first-party identification solution, is partnering with Webedia to enhance advertising innovation in the digital media sector. By integrating First-id, Webedia will create a unified Webedia ID, ensuring comprehensive data integration across user touchpoints while respecting reader privacy. This partnership aims to improve cross-site audience traceability, enhance ad delivery across all browsers, and increase the value of cookieless inventory.

First-id's CEO, David Folgueira, emphasized the opportunity for publishers to regain data control in a post-third-party cookie world. This strategic move extends First-id's leadership from France to Spain, Germany, and Belgium.

Source: ExchangeWire