Fabacus, a data-as-a-service technology company for retail and licensing, has announced a new partnership with Universal Products & Experiences (UP&E), the consumer products and theme park merchandise division of NBCUniversal. This collaboration will leverage Fabacus' Xelacore technology to support UP&E's Environmental Social Governance (ESG) strategies amidst evolving global legislation.
The introduction of Xelacore will enhance product visibility and traceability, benefiting licensees, retailers, and consumer packaged goods (CPG) partners by creating a digital master reference point for licensed products. This initiative aims to drive increased sales, brand protection, and compliance with forthcoming ESG reporting requirements.
Andrew Xeni, CEO and Founder of Fabacus, emphasized the significance of this partnership in offering deeper product insights and new growth opportunities.
Source: Fabacus
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