Contentful acquires Ninetailed to enhance AI-driven personalization

Contentful, a composable content platform, has agreed to acquire Berlin-based Ninetailed, a specialist in structured content personalization and experimentation. This acquisition enables Contentful to integrate scalable, AI-driven personalization into its platform. The combined offering will leverage composability, API-first architecture, Generative AI, and edge delivery to help customers create, experiment with, and analyze personalized experiences across channels without new workflows. This aims to boost ROI from content and data investments and increase revenue through tailored customer journeys.

Contentful’s CEO, Karthik Rau, highlighted the integration’s potential to simplify digital experience personalization. With over 100 integrations and the recent launch of Contentful Studio, this acquisition positions Contentful as a leading provider of a modern, composable platform for technical users and low-code personalization tools for marketing and design teams. Ninetailed’s CEO, Andy Kaiser, expressed enthusiasm for the collaboration, emphasizing the opportunity to innovate rapidly.

Source: MarketingTech