Coca-Cola and Microsoft launch 5-year cloud and AI strategic partnership

Microsoft Corp. and The Coca-Cola Company have announced a five-year strategic partnership, underscored by Coca-Cola's $1.1 billion investment in the Microsoft Cloud and its AI capabilities.

This collaboration is a significant component of Coca-Cola's broader technology transformation strategy, positioning the Microsoft Cloud as its globally preferred strategic cloud and AI platform. Together, the companies will explore innovative generative AI use cases across various business functions, including the potential of Azure OpenAI Service and Copilot for Microsoft 365 to enhance productivity.

Coca-Cola has fully transitioned its applications to Microsoft Azure, with major independent bottling partners doing the same. The company has been at the forefront of utilizing generative AI to revolutionize aspects of its business, from marketing to supply chain operations.

The partnership between Microsoft and Coca-Cola, which builds on a $250 million agreement in 2020, is now valued at $1.1 billion, highlighting Coca-Cola's commitment to digital transformation and leveraging Microsoft’s technologies to foster innovation, improve efficiency, and drive growth.

Source: Microsoft