AI startup Perplexity launches bold marketing campaign with NBA finals ad

Perplexity, a generative AI startup valued at $1 billion, made headlines with its first major marketing campaign, debuting during the NBA Finals. The campaign features a seven-figure media buy and an unconventional movie-style trailer for a non-existent action thriller titled "The Know-It Alls." Developed by Los Angeles-based indie agency Sandwich, the creative spot aims to spark curiosity and drive brand recognition. Perplexity's Chief Business Officer, Dmitry Shevelenko, described the campaign as a "bold" move to stand out in a market dominated by trillion-dollar companies.

The full two-minute video will be available on Disney-owned streaming channels, with a 30-second cutdown airing on ABC. This ambitious campaign marks Perplexity's entrance into mainstream America, highlighting the startup's innovative approach and commitment to engaging storytelling.

Source: Adweek