Adobe Firefly, designed to offer generative AI image tools for enterprise users, faces scrutiny over the origins of its training material. Despite Adobe’s assurances that Firefly uses only licensed content from its image banks, a Bloomberg investigation revealed that up to 5% of its training material included AI-generated images, some of which might have been sourced from web-scraped images by Midjourney.
This revelation not only poses a significant marketing challenge for Adobe but also potentially legal issues for Firefly users, emphasizing broader intellectual property concerns in AI. With growing reliance on AI for creating marketing content, brands are now seeking assurances for legal rights over the images produced, amid fears of lawsuits.
The situation highlights the urgent need for legal frameworks to address these emerging IP issues, with some looking towards the EU’s AI Act for regulatory guidance.
Source: MarTech
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