The Adobe Experience Platform AI Assistant, initially previewed at the Adobe Summit in March, is now available to users. Embedded throughout the Experience Platform, the AI Assistant allows users to type natural language questions and instructions into a dialogue box. It aims to democratize features such as task automation, workflow generation, audience segmentation, and outcome simulation. The AI Assistant also excels in analyzing and summarizing PDFs or converting them into presentations.
By making advanced features accessible to more users, Adobe aims to broaden participation in content production and workflow management. This move aligns with industry trends, as similar AI capabilities are becoming standard across major martech platforms like Salesforce and HubSpot. Key functionalities of the AI Assistant include insights into audience segments, content generation, and predictive campaign insights.
Source: MarTech
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