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partnerships directory.
In the P2B directory, you'll find a carefully chosen collection of tools and resources put together to make it easier for you to create partnerships.
These resources aim to help you build strong b2b partner networks more efficiently.
Each resource is linked to one of the 4 Key Steps to b2b Partnerships Success for simpler navigation.
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step #1. strategy.
01
Review company goals to match partner network expansion
02
Implement The 33% Rule in Lead Generation for aligning marketing, sales, and partnership objectives
03
Define partnership types that support overall goals and detail them in a Partnerships Strategy and Partner Program
During the Strategy step you may require assistance with b2b partnerships strategy, here is a brief list of consultants and agencies available for collaboration based on your preference.
Megan Youde
Individual Consultant
Guiding SMBs through b2b Partnership strategies and Partnership GTM. Tech, SaaS, and E-commerce
Matthieu Jan Dzitko
Individual Consultant
focused on building b2b partner networks within the crypto and FinTech industries
step #2. tactics.
01
Craft unique value propositions tailored to each partner type
02
During Partner Lead Generation, Partner Acquisition, or Partner Recruitment phases, aim to build a pipeline of potential partners aligning with the Ideal Partner Profile
03
Coordinate your company's marketing efforts with partnership objectives. Engage in inbound and outbound communications with potential partners.
At this stage, essential tools and services may include those for acquiring partners, generating leads for a partnerships pipeline, and conducting cold outreach.
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step #3. partners onboarding & management.
01
Partner Onboarding & Relations Management: Simplify contracting, recruitment, and training procedures.Cultivate leads, boost revenue, and provide enticing incentives
02
Partnership Collaboration: Participate in co-marketing and co-selling endeavors for amplified outcomes
03
Measure Program Efficiency: Assess the efficacy of your partner program and individual partners.
The range of vendors offering Partner Management Solutions (PRM) is vast. We have selected those that are ideally suited for SMBs, considering both the business models, types of partners they accommodate and their pricing strategies.
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step #4. adaptation.
01
Team education
02
Adjusting Partner Strategy and Program based on analytics
03
Developing the Partnership Team: Establishing team structure and recruiting new members
Among valuable educational resources dedicated to building b2b partnerships, we recommend exploring the following
Please be aware that P2B is not affiliated with any of the mentioned resources. Our recommendations are grounded in the thorough market research conducted during our launch.
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