SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often etc, to calculate what they are most likely to buy next. It then populates an email stylesheet with the products most relevant to that person at that moment in time, and emails it to them, when they are most likely to respond. You no longer have to wait for them to visit your site. This is machine learning technology, perpetually refining the selections for ever greater accuracy.
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